MSU Riley Center

Leading Edges has been the agency of record for the Mississippi State University Riley Center for Education & Performing Arts since 2006, even before the center opened for business.

We helped shape the plan for the opening and designed the brand identity as one of our first projects. We are basically an extension of the MSU Riley Center staff. We even attend staff meetings.

We handle all marketing and media plans, design all print collateral, produce all TV and radio commercials and live event videos, design and maintain the website, manage all social and digital media, and do basically anything else we are asked to do.

There is a lot of maroon in our agency, with many MSU alumni on our staff and even a past bulldog mascot named YaYa. So it's been a perfect fit working with the MSU Riley Center.